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Leverage Ecosystem Insights To Move Markets

Get a birds-eye view of an ecosystem and its stakeholders.

Our data-driven analytics and insightful visualizations help organizations monitor and manage their ecosystems.

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Monitor the Ecosystem with Real-time data

A mapping subscription takes an in-depth look at your current relationships, business model, and target markets to create the mapping criteria. Through primary and secondary research, including interviews with key experts in targeted markets, we develop highly visual qualitative and quantitative mappings of markets that get more detailed over time.

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Break into new markets
Picking the most suitable market to break into can be a difficult albeit important decision to make. It is important to thoroughly consider all your options before you pick one that suits your model. We help you dive deep into the markets you’re considering, and draw out specific insights through stakeholder mapping, competitive analysis, expert opinions, policy analysis and your organization’s context. Through extensive system analysis, we help you identify the market you are most likely to succeed in.

Start Real-time Market Mapping

A deep examination of a specific ecosystem

An illuminating database of key players and established networks

Visual collection of insights curated for your specific needs

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What is the turnaround time?
We make updates to the database and mapping in real-time. You will start getting results within days of starting. Each month, your map is refined and updated. You have multiple opportunities to provide feedback and direction. We prioritize quality network nodes or quantity, but you can expect at least 50 new contacts of interest per month spread across multiple countries and sectors.

Market mapping not a list-building service. We validate the strength of each node through network analysis and scheduled interviews. Often our conversations with the network provide early direction for your business development or sales teams.
Expanding businesses can identify sales and distribution pathways, investors can identify experts for local due diligence, and market development organizations can provide industry levels insights
CASE STUDY: MAPPING OF INCUBATION/INNOVATION LABS IN INDONESIA, MALAYSIA, AND SINGAPORE

  • Incubation and innovation labs in emerging economies are vital sources of innovative talent and hubs of knowledge of local business opportunities that are not utilized by new entrants.

  • How do incubation and innovation labs in Indonesia, Malaysia, and Singapore provide value to foreign investors/companies?

  • We mapped organizations in central hubs of Jakarta, Bali, Singapore, and Kuala Lumpur. In addition, we conducted facility tours and interviews.

  • Various services exist across incubation and innovation labs relevant to expanding businesses ranging from access to local partners/investors, hiring/regulatory support, and existing product teams to expedite market entry.

Measure the extent of your influence.
Long and heavy text in the form of reports can be difficult to consume. Your impact may get lost in between the pages. We can help you showcase your impact and highlight your sectoral or systemic influence. We build custom dashboards and visualizations that capture relevant insights through targeted data analysis and market-standard visualization tools. Easy to understand impact metrics and successes means other players in the systems can build upon your work and scale change.
Case Studies

Interested in learning more about what this looks like in action? Take a look at some projects we have supported in the past.

  • The Global Good Fund, now part of the Bill and Melinda Gates Foundation, wanted to launch a new solar-powered pay-as-you-go irrigation product. They were looking to find the best market and partner to pilot their pay-as-you-go irrigation product. We developed a 53 point country level evaluation matrix to compare 6 different markets across Africa. We also set up visualizations to analyze and identify the 'best' target markets based on revenue, impact and time objectives of the fund. To enhance data with qualitative insights, we set up a panel of 10 experts to complement our analysis. In the target markets, we evaluated 60 potential partners based on the client’s criteria and recommended the most suitable entities to partner with.

  • We assisted LixCap, a capital advisory and an economic development consultancy firm based in Morocco, in producing a comprehensive and dynamic analysis of Morocco’s entrepreneurial ecosystem for FMO Ventures, an impact investor working in emerging economies around the world. Discovered Markets designed a systems-mapping presentation to showcase Lixcap’s analysis. We then circulated the mapping/presentation back to the ecosystem actors and conducted a webinar series to publicize the mapping and emphasize Lixcap's key takeaways from their study. By compressing their research into a visual mapping with a brief exhibition, we reshaped their report into a visually arresting and concise format that was well-received by LixCap’s client, FMO Ventures.

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