About Discovered Markets
We sit at the intersection of market intelligence, strategic narrative, and innovation ecosystem development.
Discovered Markets helps the governments, programs, investors, and companies shaping what comes next in the global innovation economy — cutting through complexity, building conviction, and communicating their story to the audiences that matter most.
What Discovered Markets does
We combine specialist consulting with an AI-powered Economic Narrative Engine to turn the noise of fast-moving markets into clear intelligence — and build the compelling narrative that moves capital, shapes markets, and builds competitive advantage. Every engagement starts with a clear diagnosis of the gap: between where a client is and where the right audiences think they are.
Who we work with
We work with governments, IPAs, development programs, DFIs, and companies navigating complex markets — on every continent and across every stage of the investment lifecycle.
Governments, Ministries & IPAs
Economic development bodies, investment promotion agencies, and ministries competing for FDI, manufacturing, and innovation economy investment.
Development Programs & Bilateral Donors
Bilateral programs and foundations whose portfolio intelligence needs to reach investors, replicators, and the next round of partners.
DFIs & Impact Investors
Development finance institutions and impact funds evaluating market conditions, deal flow, and narrative positioning in emerging and frontier markets.
Companies Evaluating Market Entry
Companies and investment portfolios testing new markets or sectors before committing to expansion.
What makes us different
Specialist consulting judgment
We work in complex environments — investment promotion, economic development, innovation ecosystems, and market intelligence — where context and judgment matter as much as the framework.
The Economic Narrative Engine
Our proprietary intelligence platform maintains live data on who shapes perception in our clients' markets — the journalists, analysts, site selectors, and institutional voices that actually move investment decisions.
Curated expert network
For specialist or larger engagements, we assemble the right economists, sector analysts, data specialists, and communications experts.
Where we work
Discovered Markets works across multiple markets and institutional contexts — from bilateral development programs in sub-Saharan Africa to investment narrative mandates for national IPAs in the Middle East and North Africa to market entry intelligence for companies expanding into high-growth economies.
Selected highlights
A snapshot of the kinds of engagements and organisations we support.
GIZ — Market Intelligence Framework
Designed the intelligence and narrative framework for a EUR 165M bilateral development fund.
Government of Rwanda — Innovation Ecosystem Advisory
Supported the Government of Rwanda on innovation ecosystem strategy through a Tony Blair Institute mandate.
Global Good Fund — Economic Intelligence, DRC
Economic and market intelligence engagement supporting a Gates-backed foundation in the DRC.
LixCap — Investment Narrative Strategy, Morocco
Investment narrative and positioning strategy for a market-leading Moroccan financial institution.
Kohler — Market Entry Assessment, Ghana
Market entry assessment for a Fortune 500 company evaluating the Ghanaian market.
SDC Switzerland — Scaling Readiness Coaching
Coaching Swiss-funded research consortia through the transition from proof-of-concept to scalable implementation.
Additional engagements available on request or subject to client confidentiality.
Leadership
Jason Eaves
Founder & CEO
Jason brings an unusual combination of commercial narrative and market intelligence experience. Before moving into economic development advisory, he worked at Sony Pictures, building a foundation in positioning, audience strategy, and the mechanics of how to shape perceptions. He later advised the Government of Rwanda through the Tony Blair Institute and has worked across Africa, Asia, and the Middle East on innovation ecosystems, investment intelligence, and economic strategy. He founded Discovered Markets to close the gap between the intelligence that exists and the audiences who should be acting on it.
"Most organisations don't lose because they lack substance. They lose because the right people never see the clearest version of their story."