Our work

Situation

A major bilateral development programme needed a systematic way to assess and monitor market conditions across its investment portfolio — moving beyond ad hoc reporting to a repeatable intelligence framework.

Approach

Designed and delivered a market intelligence methodology covering ecosystem mapping, stakeholder analysis, and narrative monitoring. Trained in-country teams on application and built the documentation standard adopted across the fund.

Outcome

Framework adopted as the operational standard across the programme. Enabled consistent, comparable intelligence across geographically diverse portfolio investments.

Situation

A US-based foundation running economic development programmes in Sub-Saharan Africa needed deeper market intelligence to design and adapt interventions in a fast-moving environment.

Approach

Delivered economic and market intelligence analysis identifying key actors, barriers, and narrative dynamics shaping market development. Output informed programme strategy and partner selection.

Outcome

Intelligence directly incorporated into programme design, informing partner selection across 6 markets and supporting model replication.

Situation

An investment fund operating in North Africa needed to sharpen its narrative for LP and co-investor audiences — moving from descriptive positioning to a story that reflected the fund's actual thesis and track record.

Approach

Conducted narrative audit of existing materials, mapped LP and co-investor expectations, and rebuilt the fund's core narrative framework. Delivered updated pitch positioning and supporting content.

Outcome

Cleaner, more differentiated positioning for LP conversations. Narrative framework adopted across investor communications.

Situation

A major international consumer goods manufacturer needed to assess the viability of entering the Ghanaian market — understanding distribution dynamics, consumer positioning, and competitive landscape.

Approach

Delivered a structured market entry assessment covering market size, channel dynamics, key actors, and strategic entry options. Assessment included narrative analysis of how the brand would need to position itself for the local market.

Outcome

Assessment informed the company's market entry decision and go-to-market approach.

Situation

Rwanda's Ministry of ICT and Innovation (MINICT) needed expert advisory support to coordinate and advance the country's innovation ecosystem and eCommerce ambitions — aligning ministry-led initiatives with private sector and international partners.

Approach

Embedded as Innovation Ecosystem and eCommerce Advisor through the Tony Blair Institute's Tomorrow Partnership. Led the RwandaInnovates initiative, coordinated cross-ministry innovation workstreams, and brokered strategic partnerships with international tech organisations.

Outcome

Delivered sustained advisory across ecosystem coordination, eCommerce policy, and innovation partnership development. Contributed to Rwanda's positioning as a leading African innovation hub.

Situation

Élan RDC, a UKAID-funded programme reducing poverty in the DRC through improved incomes for smallholder producers and entrepreneurs, needed its research and results to reach national, provincial, and practitioner audiences — and to demonstrate credible impact to its UK funder. The broader challenge: complex programme intelligence sitting in reports that never reached the investors, policy audiences, and practitioners who would act on it.

Approach

Identified and targeted 92 content platforms reaching the practitioners, investors, and policy audiences relevant to the programme's objectives. Created and edited 30 content pieces designed for each platform's audience. Implemented a tracking and adaptive management framework to document how the programme's approach was working in a fluid environment — and presented findings directly to DFID in a learning workshop.

Outcome

68.4% publication success rate across targeted platforms. 333,000 total reach across committed content channels. Research and results reached the practitioner and investor audiences the programme needed to influence. DFID learning workshop directly informed how the programme communicated adaptive management to its funder.