Our work
A selection of engagements across economic development, investment intelligence, and narrative strategy.

Development Finance · Agricultural Innovation
The innovation profiling standard for a EUR 165M agricultural fund
Situation
GIZ's i4Ag fund supports 40 agricultural innovations across 32 countries. It needed a rigorous, reusable way to profile that portfolio: one that presents innovations convincingly to outside funders and lets GIZ organise and compare them internally.
Approach
Reviewed the leading innovation profiling frameworks, designed a modular, funder-facing profile template, piloted it on live innovations, and built the training so GIZ’s own team could run profiling themselves.
Outcome
GIZ adopted the template as the standard for the i4Ag fund, then increased the contract by 43%, exercised the full option and extended the term to December 2026.
Development agency · GIZ, Fund for the Promotion of Innovation in Agriculture (i4Ag), commissioned by BMZ
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Market Selection · Agricultural Technology
Choosing where to launch a solar irrigation product, in six weeks
Situation
Global Good had a portable, pay-as-you-go solar pump kit for smallholder farmers. Before committing to a launch, it needed to know which African market gave it the best chance, what a viable business model looked like on the ground, and whether farmers would pay.
Approach
Scored six countries on a 53-point evaluation matrix with a 10-member expert panel, assessed 60 potential partner organisations, mapped the value chain in the two strongest markets, and designed the willingness-to-pay test.
Outcome
In six weeks Global Good moved from a promising product to a clear market choice, a grounded business model and a ready-to-run demand test. The six markets are now the main targets of major solar irrigation investment.
Technology fund · Global Good Fund (Intellectual Ventures, backed by Bill Gates)
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Ecosystem Mapping · Development Finance
Mapping Morocco's entrepreneurial ecosystem for a European development finance institution
Situation
A European development finance institution was deciding how to deploy ecosystem-building resources from a EUR 6.5 million technical assistance facility in Morocco. Before committing them, it needed to know who the key actors were, where the gaps were, and how to get the findings to the people who could act on them.
Approach
In a competitively selected consortium led by LixCap, we built the intelligence layer: a public, interactive map of the ecosystem’s actors, links and gaps, and a plan to get the findings in front of the people who mattered.
Outcome
The institution went on to fund ecosystem support aligned with what the landscaping surfaced: stronger support organisations, investment readiness and connections to international investors.
Development finance institution · in a consortium led by LixCap
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Market Entry · Consumer Products
Testing demand and pricing for a household water filter in Ghana
Situation
Kohler and the nonprofit iDE needed to know whether Kohler’s household water filter could succeed with lower-income consumers in Ghana: was there real demand, what would people pay, and what business model could reach them?
Approach
Ran pop-up shops in four cities to test demand and price, trialled door-to-door, group and retail sales, surveyed more than 100 consumers as they used the product, and interviewed 20 stakeholders.
Outcome
Delivered demand validation, pricing, sales-channel options and a phased pilot roadmap, giving Kohler and iDE a concrete basis for testing and scaling decisions.
Corporate · Kohler, with iDE Ghana
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Government Advisory · Founder Experience
Building Rwanda's first national innovation strategy and a $20M financing facility
Situation
Rwanda needed a national strategy to scale its innovation economy, along with the institutions to run it, financing for high-growth tech firms, and the market intelligence to attract investment and global partners.
Approach
As Emerging Technology & Innovation Ecosystems Advisor at the Tony Blair Institute, Jason Eaves architected the framework for the national strategy, built the team to implement it, and designed a dedicated early-stage financing facility.
Outcome
Rwanda’s first National Innovation Strategy and Innovation Authority framework were established, alongside a $20M early-stage financing facility for tech-enabled firms.
National government · Rwanda Ministry of ICT & Innovation, via the Tony Blair Institute for Global Change
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Programme Intelligence · Development
Getting development programme research to the investors and partners who needed to act on it
Situation
Élan RDC, a UK Aid programme raising the incomes of smallholder producers and entrepreneurs in the DRC, needed its research and results to reach national, provincial and practitioner audiences, and to show its funder credible impact.
Approach
Interviewed teams in Goma and Kinshasa, ran adaptive management training, tailored the programme’s findings to three audiences, and targeted 92 content platforms to carry them.
Outcome
68.4% publication success for high-priority documents and 333,000 total reach across committed platforms, putting the programme’s research in front of the practitioners and investors it needed to influence.
UK Aid (FCDO) programme · Élan RDC, implemented by Adam Smith International
Read the full story →"Discovered Markets came in and had a tremendous impact on the programme. They worked with our teams across access to finance, renewable energy, and agriculture — helping us organise our thinking around key impacts and lessons. They made it comfortable to talk about challenges. One of their most important contributions was their work on Adaptive Management — they really helped us capture the essence of our approach to working in such a complex environment. We had confidence in their grasp of the programme and asked them to present to DFID in a learning workshop. I would recommend them without hesitation."
— Nathan Hulley
Élan RDC Team Leader
Additional engagements — including a major ecosystem assessment with KPMG and the Mastercard Foundation — are subject to confidentiality agreements. Details available on request to qualified prospects.