Welcome!
This is our new blog.
But we aren't new.
Discovered Markets was started two years ago with a mission to quicken the pace products and services make it to the people that need or want them. With government regulation, diverse cultures, limited existing business relationships, and changing political winds, global expansion can be messy. And this mess has allowed global expansion methods to mostly remain the same way they were hundreds of years ago. We work with who we know, even choosing where to go based on our relationships versus the best product-market fit. When we don't know someone, we outsource our distribution and risks to "established" agents at considerable margins. The mess also means global expansion is for the lucky few businesses with the means to take risks (less than 1% of US businesses export).
I believe expansion doesn't need to be so expensive, so opaque, so risky. Discovered Markets cuts through the noise by bringing the practice of testing and developing user insights that many product development teams use to the field of global business development.
Over the past two years, Discovered Markets has been around the globe a few times testing and finding new market opportunities for our clients. We've collected a lot of stories and learnings which we want to begin to share here and via our newsletter. Subscribe today to hear our tales!
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Partner ecosystems have the potential to scale your impact exponentially. Whether you are starting a partner ecosystem or refining your existing one, we've compiled all the best resources for developing partner ecosystems for you here.
Partner ecosystems have the potential to scale your impact exponentially. Whether you are starting a partner ecosystem or refining your existing one, we've compiled all the best resources for developing partner ecosystems for you here.
Despite over-performing returns, venture capital investment in emerging markets accounts for only about 10% of total VC capital invested, and a significant financing gap remains for small and growing businesses (SGBs) in these environments. Why is that?
Communications and knowledge management delivers the most impact when targeting the SCALERS. The answer to “what do you want your audience to do?” is tied across the AAER (Adopt, Adapt, Expand, Respond) systemic change framework.
Systems Thinking allows solutions to gain early traction and scale faster by using the existing networks. Not only that, but the practice of understanding the system prevents unintentional negative consequences from occurring.
Don't miss what's out there.
Mapping helps de-risk decision-making in data-poor environments. Studies have shown that proactive practices such as gathering data & intelligence via mapping has led to better understanding/decision making for PE firms & those entering new markets.
Thank you for following along with our "Issues in Clean Water" series. We hope you learned more about the role business can play in making practical steps toward resolving these issues.
Click to view an overview deck of the series. If you are a business or fund looking to impact this space, please reach out to us.
Current events have changed us all, including our business's stakeholders: partners, vendors, distributors, investors, customers. To respond, organizations need to re-evaluate their systems to listen, design, and respond in changing environments.
Discovered Markets works all over the globe, from Malaysia to Uzbekistan to Malawi to Sierra Leone. While this can mean travel for some, we have set up systems and networks to allow speedy market interviews, observations, and testing almost anywhere in the world.
We often used the line: "We may not know, but we know how to know." While the team has experience across a diverse set of sectors from project work and prior professional experience, we will never know an industry as intimately as our client or other stakeholders do.
The majority of partners we work with have existing products or services. When taking a user-centric approach, however, this can create conflict.
Testing is an established practice to de-risk business decisions. However, when business is fast-moving and complex, testing can be viewed as too slow.
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