Emerging markets are full of opportunities and problems to be solved, but knowing where to start in a new market can seem daunting.
There are hidden power players, flexibility among rules and regulations, lack of market data, and limited technology/partners to build a business model off of. Entering a market without the knowledge of how it operates currently increases the risk of failing within an oversaturated market or offering a new service/product that lacks demand or distribution.
This is where market mapping comes in.
Market mapping is a valuable tool that examines a specific ecosystem and visually delineates (plots on a map) specific areas/categories to illuminate players, trends, and established networks within the ecosystem.
With a mapping, investors can identify experts for local due diligence, expanding businesses can identify distribution pathways, market development organizations can identify key partners, and more. Market mapping is one tool used to begin to form a market entry or market development strategy.
Check out our recent sample mapping where we showcased incubators, government-funded programs, non-profits, and foreign-funded programs globally (with a focus on Africa). Reach out to learn more about how market mapping can accelerate your goals in emerging markets.
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Partner ecosystems have the potential to scale your impact exponentially. Whether you are starting a partner ecosystem or refining your existing one, we've compiled all the best resources for developing partner ecosystems for you here.
Partner ecosystems have the potential to scale your impact exponentially. Whether you are starting a partner ecosystem or refining your existing one, we've compiled all the best resources for developing partner ecosystems for you here.
Despite over-performing returns, venture capital investment in emerging markets accounts for only about 10% of total VC capital invested, and a significant financing gap remains for small and growing businesses (SGBs) in these environments. Why is that?
Communications and knowledge management delivers the most impact when targeting the SCALERS. The answer to “what do you want your audience to do?” is tied across the AAER (Adopt, Adapt, Expand, Respond) systemic change framework.
Systems Thinking allows solutions to gain early traction and scale faster by using the existing networks. Not only that, but the practice of understanding the system prevents unintentional negative consequences from occurring.
Don't miss what's out there.
Mapping helps de-risk decision-making in data-poor environments. Studies have shown that proactive practices such as gathering data & intelligence via mapping has led to better understanding/decision making for PE firms & those entering new markets.
Thank you for following along with our "Issues in Clean Water" series. We hope you learned more about the role business can play in making practical steps toward resolving these issues.
Click to view an overview deck of the series. If you are a business or fund looking to impact this space, please reach out to us.
Current events have changed us all, including our business's stakeholders: partners, vendors, distributors, investors, customers. To respond, organizations need to re-evaluate their systems to listen, design, and respond in changing environments.
Discovered Markets works all over the globe, from Malaysia to Uzbekistan to Malawi to Sierra Leone. While this can mean travel for some, we have set up systems and networks to allow speedy market interviews, observations, and testing almost anywhere in the world.
We often used the line: "We may not know, but we know how to know." While the team has experience across a diverse set of sectors from project work and prior professional experience, we will never know an industry as intimately as our client or other stakeholders do.
The majority of partners we work with have existing products or services. When taking a user-centric approach, however, this can create conflict.
Testing is an established practice to de-risk business decisions. However, when business is fast-moving and complex, testing can be viewed as too slow.
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