The Original Problem: A market development organization in the Democratic Republic of Congo needed replication and crowding of key systemic changes that would accelerate business growth.
Our "Reframed" Question: How do tell the story of ELAN DRC's finding and recommendations that encourage local and international stakeholders to take action?
What We Did Uniquely: We conducted a three-week-long series of interviews with internal stakeholders in Goma and Kinshasa. We also devised and conducted two adaptive management trainings. Finally, we developed content and infographics for the team to use in various disribution methods such as roundtables, workshops, meetings, e-mail, and social media.
Our Discovery: Program's learnings had three audience sets: business stakeholders in DRC, market development organizations in other countries, and the programs investors/donors. We tailor content and content distribution for these three audiences, covering access to finance, mobile banking, agriculture, coffee, and renewable energy.
I hope I get the chance to work with Discovered Markets again, and I would recommend them without hesitation.
- Nathan Hulley, Private Sector Advisor, USAID's Central Africa Regional Program for the Environment (CARPE), and former ELAN RDC Team Leader
Read more about our communication optimization offering "Amplify"
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Partner ecosystems have the potential to scale your impact exponentially. Whether you are starting a partner ecosystem or refining your existing one, we've compiled all the best resources for developing partner ecosystems for you here.
Partner ecosystems have the potential to scale your impact exponentially. Whether you are starting a partner ecosystem or refining your existing one, we've compiled all the best resources for developing partner ecosystems for you here.
Despite over-performing returns, venture capital investment in emerging markets accounts for only about 10% of total VC capital invested, and a significant financing gap remains for small and growing businesses (SGBs) in these environments. Why is that?
Communications and knowledge management delivers the most impact when targeting the SCALERS. The answer to “what do you want your audience to do?” is tied across the AAER (Adopt, Adapt, Expand, Respond) systemic change framework.
Systems Thinking allows solutions to gain early traction and scale faster by using the existing networks. Not only that, but the practice of understanding the system prevents unintentional negative consequences from occurring.
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Thank you for following along with our "Issues in Clean Water" series. We hope you learned more about the role business can play in making practical steps toward resolving these issues.
Click to view an overview deck of the series. If you are a business or fund looking to impact this space, please reach out to us.
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Testing is an established practice to de-risk business decisions. However, when business is fast-moving and complex, testing can be viewed as too slow.
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