The Original Problem: KOHLER wanted to determine the market viability of their water filter product in Ghana.
Our "Reframed" Question: Does KOHLER's product meet consumer needs and what business model can reach them?
What We Did Uniquely: We set up pop-up shops in 4 cities to test demand and pricing. We tested door-to-door, in group sales, and retail sales models. Then, we conducted user intercepts with over 100 customers, held 20 stakeholder interviews, and designed a pilot program strategy and roadmap.
Our Discovery: With a direct sales model followed by strong customer service, KOHLER had strong demand among Ghanaians with access to tap water. Data from customer service offering could be used accelerate the progress of the entire water filtration industry.
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Partner ecosystems have the potential to scale your impact exponentially. Whether you are starting a partner ecosystem or refining your existing one, we've compiled all the best resources for developing partner ecosystems for you here.
Partner ecosystems have the potential to scale your impact exponentially. Whether you are starting a partner ecosystem or refining your existing one, we've compiled all the best resources for developing partner ecosystems for you here.
Despite over-performing returns, venture capital investment in emerging markets accounts for only about 10% of total VC capital invested, and a significant financing gap remains for small and growing businesses (SGBs) in these environments. Why is that?
Communications and knowledge management delivers the most impact when targeting the SCALERS. The answer to “what do you want your audience to do?” is tied across the AAER (Adopt, Adapt, Expand, Respond) systemic change framework.
Systems Thinking allows solutions to gain early traction and scale faster by using the existing networks. Not only that, but the practice of understanding the system prevents unintentional negative consequences from occurring.
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Thank you for following along with our "Issues in Clean Water" series. We hope you learned more about the role business can play in making practical steps toward resolving these issues.
Click to view an overview deck of the series. If you are a business or fund looking to impact this space, please reach out to us.
Current events have changed us all, including our business's stakeholders: partners, vendors, distributors, investors, customers. To respond, organizations need to re-evaluate their systems to listen, design, and respond in changing environments.
Discovered Markets works all over the globe, from Malaysia to Uzbekistan to Malawi to Sierra Leone. While this can mean travel for some, we have set up systems and networks to allow speedy market interviews, observations, and testing almost anywhere in the world.
We often used the line: "We may not know, but we know how to know." While the team has experience across a diverse set of sectors from project work and prior professional experience, we will never know an industry as intimately as our client or other stakeholders do.
The majority of partners we work with have existing products or services. When taking a user-centric approach, however, this can create conflict.
Testing is an established practice to de-risk business decisions. However, when business is fast-moving and complex, testing can be viewed as too slow.
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